If you are logged in with a Research4Life password, you are accessing from an institution where this resource is not on offer. You can proceed as a member of the public using the link below.

If you are not logged in with a Research4Life password, you can log in now for greater access:

Log in for access

If you don't have a Research4Life password or don't want to log in, you can view Marketing Plans 8e - How to Prepare Them, How to Profit from Them as a member of the public:

Proceed to Marketing Plans 8e - How to Prepare Them, How to Profit from Them as a member of the public.

This is a required field

Please enter a valid email address

Approval was a Success

Invalid data

An Error Occurred

Approval was partially successful, following selected items could not be processed due to error